Russell West Optometry – Benefactor Level

As healthcare providers, the team at Russell West Optometry (RWO) cares about supporting health care throughout Kawartha Lakes. As eyecare professionals, certain findings during an eye exam may require immediate work up beyond the eyes. In these situations, RWO depends on the Ross to provide timely and effective care that is essential to their patients’ health.

The team launched its CHANGE FOR CHANGE fundraiser in the summer of 2025, encouraging patients to donate their change or to add a preferred amount to their invoice. RWO owners Dr. Brett Marchand and Dr. Liana Cooper committed to match their patients’ giving five-to-one up to a total of $25,000. With the spirit of giving in the air, the $5,000 goal was exceeded! Thanks to contributions from patients, RWO staff and the matching gift from the RWO owners, $30,020 was raised!

We’ve had so many people asking about the WE ARE THE ROSS messages we have all over the building. When we tell them that we have interactions with the Ross all the time, especially involving stroke patients, they are very eager to support the cause,” said Dr. Liana Cooper. “We all have a part to play in our community’s health care.